01 · your first conversation
You describe your business, and it gets to work
No setup wizards, no forms. You describe your business, in text or out loud, and the agent goes to work:
- 01
It researches your market: competitors, keywords, and where your buyers’ searches are heading.
- 02
It builds the whole campaign inside the chat: ad groups, ads, keywords, tracking. All of it stays a draft.
- 03
Your approval pushes it live to Google, Microsoft or LinkedIn.
- 04
Then it never stops: monitoring, fine-tuning and adjusting campaigns, ad groups and ads, always inside your cap.
a campaign being born · illustrative
On it. Researching your market first.
▸ 6 competitors read: their keywords, their spend patterns
▸ 214 keywords considered · 38 chosen · 12 blocked from day one
▸ trend check: your buyers' searches are shifting to comparisons
Campaign built: 3 ad groups, 9 ads, tracking wired. It stays a draft until you approve it.
decision queued · the story pauses here, like the product does
Rumin works like this on Google, Microsoft and LinkedIn · voice works too
02 · paid
It runs your campaigns from one day to the next
Campaigns, ad groups, ads, bids and budgets, tuned continuously under the cap you set. The work a good analyst would do every day, done every hour.
- 01
One optimizer, every channel
Reads results on Google, Microsoft, LinkedIn and Meta every hour, then queues the fixes. Each one arrives with the why, the expected gain, and a risk level in plain English.
- 02
Budget follows results
When one channel brings customers cheaper than another, money moves toward it. One reviewable decision, undone automatically if anything fails.
- 03
Campaigns built for you
Tell it what you sell. It researches, plans and builds the whole campaign as a draft. Nothing goes live until you approve.
- 04
Learns from every search
Searches that bring buyers become new keywords. Searches that never buy get blocked. Both arrive as ready decisions, not homework.
- 05
Know your competition
A weekly picture of who is outbidding you and where you are losing ground, before it shows up in revenue.
- 06
Optimize for actual sales
Connect your CRM and bidding follows revenue, not form fills.
03 · organic
It also works on the traffic you never pay for
The same agent runs your organic growth: SEO visibility, AEO (being the answer AI assistants recommend), authority, and distribution.
Get recommended by AI
Finds the questions your buyers ask ChatGPT and Google's AI, then creates the content that earns you the recommendation. Staged on your site as drafts you approve.
Mentions that build authority
Finds the sites vouching for your competitors, locates the right person, and drafts the email. Sends only with your approval.
Publish once, appear everywhere
Each piece becomes platform-shaped posts. LinkedIn publishes directly, the rest are ready for one tap.
Listed where customers look
Fills in the directories that matter, field by field, then verifies your listing actually went live.
See yourself as customers do
Regular checks of how you show up in Google and AI answers, with what works in your ads feeding what gets written next.
04 · the control room
You can see the reasoning behind every decision it makes
04
How do you stay in control?
Five controls, one principle: it earns autonomy, you grant it. Two of them are live below. Try them.
your consent is the configuration
queue
The Decisions queue
One inbox for every proposed change, with full context. Approve, reject with a reason, or edit before approving.
dial
The autonomy dial
Choose how much rope it gets, per category:
act with confirmation · nothing applies without you
cap
The spending cap
Autonomous budget changes only happen inside a monthly cap you set:
no cap set · nothing budget-related ever runs unattended
ledger
The Ledger
Every action recorded with its reasoning at the moment it happened. Results attached afterwards, misses included.
roles
Team roles
Invite your team with the right level of control: members draft, admins approve, and only you touch billing and the cap.
What’s included
Everything it does for you
One plan, one price, and all of it included. Here is the whole list, grouped by the six jobs it handles for you.
Research
Working out where you stand before spending anything.
- Competitor analysis
- Keyword research
- Industry trends
- Auction insights
- Backlink gap
- Brand visibility checks
Build & launch
Turning what you sell into campaigns, ready for your yes.
- Campaigns built in chat
- Ad groups & ads
- Keywords & negatives
- Draft to approval to live
- Google, Microsoft, LinkedIn
- Voice interaction
Day-to-day tuning
Watching your accounts and adjusting them, around the clock.
- Bid tuning
- Budget pacing
- Search-terms mining
- Cross-channel reallocation
- Experiments
- Pause & scale
- Audience fatigue watch
Beyond ads
Getting found by people who never click an ad.
- AEO content briefs
- SEO visibility tracking
- Backlink outreach
- Directory listings
- Social distribution
- llms.txt & schema
Proof it worked
Checking whether each change did what it said it would.
- Outcome receipts
- Prediction accuracy
- Weekly digest
- The full Ledger
- GA4 analytics
Your sales data
Feeding real sales back in, so it aims at money not form fills.
- CRM conversions
- CSV & webhook import
- Lead sync
- Custom audiences
- Bid on revenue, not clicks
Questions
Questions we get about how it works
Does it replace my ads agency or my SEO tool?
Rumin does the operating work an agency or a stack of tools would do: analysis, recommendations, execution, reporting, all under your approval. Many teams run it alone; others keep an agency for strategy and let Rumin handle the day-to-day.
What happens when a recommendation is wrong?
Every applied change is measured against what it promised. A change that underperforms is visible in your history with its honest verdict, and repeated misses reduce what the system is allowed to do on its own. It is built to earn trust, not assume it.
Can I try it on one channel first?
Yes. Connect only Google Ads and leave the rest disconnected. It works with whatever is connected, and each additional channel deepens the picture when you are ready.