FintechPipelineBanking
Managed paid ads · Google, Microsoft, LinkedIn, Meta
Performance marketing
B2B paid ads on Google, Microsoft, LinkedIn and Meta, run by our team on Rumin, our own AI. Every change has a reason, is approved before it runs, and is checked against what it earned.
Who it is for: Growing B2B, IT and AI services firms, SaaS, fintech and Web3 businesses that spend on ads without a clear link to pipeline.
- Networks
- Google, Microsoft, LinkedIn and Meta
- Measured on
- Pipeline and revenue
The problem
B2B ad budgets leak quietly.
Part of the leak is hidden. Google does not show the search terms behind a large share of paid search spend, and ad platforms can apply their own changes to your account. Most reports still count clicks and form fills, not the deals they led to.
What you get
- Paid search on Google and Microsoft
- Paid social on LinkedIn and Meta
- Campaign strategy, structure and creative direction
- Conversion tracking that sends your CRM stages back to the ad platforms, so they optimise for real opportunities
- Landing pages and A/B tests
- How the budget is split across channels
- A waste check: hidden search terms, LinkedIn's audience expansion and network settings, location settings, and changes the platforms apply on their own
- A short weekly summary against pipeline
How it works
Audit
Tracking, wasted spend and account structure, before anything changes.
Fix tracking
Your CRM stages flow back to Google, Microsoft, LinkedIn and Meta.
Run
Rumin watches every campaign and suggests each change with its reasons. Nothing important changes until a person approves it.
Check
Each change is measured later against what it was expected to do, and the result is in your weekly summary.
Is it right for you?
Right for you if
- You spend on ads and cannot tie the spend to pipeline
- Your sales cycle is long and has several decision makers
- You want to know exactly what changed in your accounts, and why
Not the right fit if
- You want the cheapest leads, whatever their quality
- You sell low-priced products to consumers at high volume
Related work
Proof
For fraud and anti-money-laundering software sold to banks, conversion from lead to sales opportunity rose 50% and the sales cycle got 25% shorter.
Led by our team before Burraq Quantum was formed.
How we work
- Approval before every change: Rumin explains each suggestion and waits for a person to say yes.
- Your accounts stay in your name: so do the budgets, the data and the history.
- Reported against pipeline: with every term defined, from lead to opportunity to revenue.
- Alongside your team: we work with your in-house marketers and your other agencies.
Questions
Asked about this service
What is performance marketing?
Paid advertising that is planned, run and judged by business results, such as qualified pipeline or revenue, rather than by clicks or impressions.
Who owns the ad accounts and the data?
You do. The accounts, budgets, data and history stay in your name, before, during and after we work together.
Can you optimise for qualified opportunities instead of form fills?
Yes. We send your CRM stages, such as qualified lead and opportunity, back to the ad platforms as offline conversions, so the platforms learn which clicks turn into deals.
What will you change without asking us?
Nothing important. Every meaningful change comes with its reasons and waits for a person's approval. We also switch off the platform settings that apply changes on their own.
How long until we see results?
Wasted spend usually drops within the first weeks, once tracking and settings are fixed. The effect on pipeline follows your sales cycle, so it shows over the following months.
Should we run Google and Microsoft ads?
Often, yes. Microsoft reaches buyers on Bing and in Microsoft's own products, and it has run in the UAE and Saudi Arabia, with Arabic ads, since 2022. We test it against your numbers before moving budget.
What does Rumin do in an account you manage?
Rumin is our own AI for paid ads. It watches every campaign, suggests each change with its reasons, waits for approval before acting, and later checks what the change delivered against what it promised. A person on our team makes every decision.
How do you report?
Every week you get a short summary: what was spent, what was changed and why, and what it earned, measured against pipeline and revenue.
Start here
Start witha straightanswer.
A 30-minute call to see whether we can really move your numbers. You leave with a clear next step, even if we never work together.
