TOYOW reached 250,000 users in its first three months

Our team’s role: head of marketing and growth at TOYOW, before Burraq Quantum was formed.

The situation

TOYOW lets people own fractions of art, films and music as digital tokens, a form of tokenized real-world assets (RWAs). Most of its audience had never owned anything like it, and the company had no marketing team.

The work

Go-to-market, marketing automation and analytics built from scratch, a national launch, and a media partnership with the Hindustan Times Group.

The result

250,000 users in the first three months, and an advertising-for-equity deal with the Hindustan Times Group worth $1.5M a year.