A DeFi protocol with incentive-driven users
A decentralized finance protocol in Dubai had launched and found that many users left once rewards stopped. The team wanted AI to study retention and to support community-led growth by answering common questions. Onchain data and marketing data sat apart, and several tools were already in use unchecked. After an inventory and a ranked shortlist, the team funded the first uses with clear measures, set rules on which data AI could touch, and named an owner for each system.

